PARTNER ONLY: Marketing Support Group for November

**This event is for Partners Only. Not yet a Partner? Learn about our Partnership options.

ABOUT THE EVENT:
Partners, join us monthly for our Marketing Support Group, which meets the 2nd Wednesday of every month (March through November) from 9:00 – 10:30am in our Zoom Room. Details on how to access the Zoom session will be emailed upon registering. A reminder will also be emailed the morning of the event.

This month, we will have an in-depth online training session, with Amy Spainhower of Wedgewood Graphic Design, to help you refine your brand and attract more clients by understanding who your ideal customers are and how to communicate with them effectively. In this session, you’ll learn how to create a detailed customer avatar, allowing you to align your business identity with your clients’ needs and preferences.

Amy will walk partners through branding fundamentals, including consistent social media posting, developing your logo colors, and crafting a brand voice that speaks directly to your target audience. You’ll also discover how to use sensory branding—engaging touch, sight, and emotion—to build memorable experiences, while leveraging color psychology to influence how customers perceive your brand.

The session will also cover practical strategies for extending your brand through promotional items, event planning, and referral programs. As an example of brand extension, Chewy will be referenced for their exemplary client-centric approach.

Bonus: All participants will receive a worksheet designed to help you identify your ideal clients and craft marketing messages that resonate. This worksheet will also guide you in attracting more clients through tailored communication and marketing strategies.

Key Topics Covered:

• Creating detailed customer avatars to know and target your ideal client.
• Branding fundamentals: logo colors, brand voice, and consistent social media presence.
• Sensory branding: using your senses to create an immersive brand experience.
• Color psychology: how colors influence customer perceptions and emotions.
• Effective use of promotional items and event planning to showcase your brand.
• Developing a referral program to turn satisfied clients into brand advocates.
• Examples of successful brand extension, including insights from Chewy’s strategy.
• Crafting your ideal client marketing message to attract and engage the right audience.

Register below to attend the November Partner Marketing Support Group.

COST: Partners, please register for this online event below so we know who is attending. 

ABOUT AMY SPAINHOWER:
Amy founded Wedgewood Graphic Design 17 years ago to support entrepreneurs seeking to create standout brands and elevate their marketing efforts. She specializes in crafting sophisticated sales and marketing materials that attract clients and help businesses grow to the next level.

Focused on serving self-employed businesses and service professionals, Amy delivers unique marketing materials that differentiate her clients from competitors, effectively drawing attention and expanding their reach. The return on investment in her services is often swift; many clients recover their investment by attracting just one or two new clients.

Before establishing Wedgewood Graphic Design, Amy served as the Creative & Marketing Director for Coed Sportswear’s women’s apparel line. Previously, she spent 16 years at Bottomline Technologies, a global financial software company, where she held roles including Creative Services Manager for North America and international creative support for eight years. Her creative work there received accolades, including awards from Graphic Design USA and an Honorable Mention from the Mar-Com Awards.

Amy also held roles as Corporate Services Manager in the Support Division and Implementation Manager for custom software installations for major clients like OshKosh B’Gosh, Harvard University, Bank of America, Pennzoil Corporation, and Gillette/Oral-B.

To learn more about promoting and growing your business, visit WedgewoodDesign.com.

QUESTIONS:
If you have questions, text/call (603) 815-2453 or email woof@goldendognh.com.